Daughter of a painter and a Master in Vietnamese Martial Arts, already very young Aurélia drew and painted a lot, with rigor and precision. She accompanied her mother to art classes. The latter recognized her sketches in the sense of detail and in the minutia of the lines.
Long studies at the Conservatory of Music since her 7th birthday destined her to become a pianist. However, after an immersion in Australia, the passion for drawing came back and finally took over. Aurelia was going to trade the scores for the sketchbooks. After high school, she studied Applied Arts in Lyon and then joined the prestigious Istituto Marangoni in Milan where she obtained her diploma Suma Cum Laude, the highest distinction of the jury. This course allows her to work and train in internationally renowned houses such as Véronique Leroy, Isabel Marant and Kenzo.
Her dual Asian and Western culture influences the mood of her collections. Instinctively, one can feel the gentleness and strength, the desire for rebellion and the note of wisdom. On a first painting nature is prevalent, the scenery bucolic. On another painting, the urbanism is frantic, the atmosphere cosmopolitan. It is this twoness that makes Aurélia’s style so unique and interesting, recognizable and singular.
The brides Aurélia Hoang, in the middle of these sets, hatch of femininity, allure and poetry. They are highlighted more than ever by the audacity of being natural.
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“You’re my favorite. My favorite pair of eyes to look into.
My favorite name to see appear on my phone.
My favorite way to spend an afternoon.
You’re my favorite everything.”
From Pencil to Needle
Each meeting begins with a discussion about the atmosphere, the mood of the wedding, the style, the desires and the ideas of the bride-to-be. We make a selection of one or more models of the collection for fitting. During this one, Aurélia adjusts the line to highlight the silhouette.
She refines the details to match the client’s personality. Together they will build a unique dress, placing lace on the shoulders, lowering the belt, opening the neckline, etc..
At the end of the fitting, Aurélia draws the sketch of THE dress and takes the measurements in order to make an estimate.
As soon as the creation is validated, two to three fittings are planned. The first one consists in trying on the muslin of the bodice or the entire cotton lining. Then come the noble materials: French and Italian silks, Calais lace. Alterations and some modifications can still be made up to a few days before the delivery appointment.
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A State Of Mind
Aurélia Hoang’s creations are marked by softness. Her field of inspiration is wide. A painting by Egon Schiele or a drawing by Keith Harring, a song by Led Zeppelin or a tune by Charlie Parker, a phrase by Albert Camus, the structure of a building or the attitude of a girl crossed in the street. Everything can feed Aurélia’s creativity. Music, pictorial art, fashion history and ethnology fill a large place in her library.
But her style is always recognizable: fluid, comfortable, sophisticated and elegant. The focus is on silky fabrics and lace from Calais, in the North of France. The silhouette must be highlighted and if there is volume, it is in a very aerial spirit or ballerina. There is always a concept of comfort and sobriety in the looks.
Don’t do too much, stay yourself, it’s a state of mind that Aurélia wants to share. Her desire to sublimate you will guide you to elevate your beauty, to feel free and strong.
And as an echo to her years in Ready-to-Wear, the designer always imagines her dresses accessorized. A shawl here, a veil there, one adorns the hair of a crown, one girdles the waist of embroidered beads. A tip for the hairstyle, bouquet or shoes? Aurélia will be happy to give you ideas and advise you.
French Quality Manufacturing
Concerned and amazed by the French know-how, it was obvious that all Aurélia Hoang models are made in France. In this approach, the production and alterations are done in workshop, by expert hands, which make each dress a unique piece. Special care is given to the finishes, to the haute-couture details. Aurélia keeps an eye on each step and can thus better accompany you in the concretization of your wedding dress.
Moreover, since her installation in Toronto, Aurélia now offers Canadian manufacturing, with her expertise and craftsmanship. Exclusively, she continues to work with her French and Belgian suppliers and imports her European noble materials to dress her Canadian brides.
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